Calgary, AB
Everything here is something I made. Brand work, writing, and music, kept in one place so it doesn’t just sit in a folder.
— 01
Marketing · Inventory · Calgary
My family’s menswear store has been in Calgary since 1968. The digital presence was dated when I took it on. I rebuilt the website, email program, ads, and brand strategy from the ground up.
— 02
Research · GIS · Policy
A GIS project on migrant labour policy from college. Three case studies — Indonesian workers in Singapore, climate migrants in the UAE, H-2A farm workers in the US. Co-authored with three classmates at Babson.
— 03
Brand Identity · Product · Art Direction
A concept outdoor and ski brand for the Canadian Rockies, built end to end: the name and positioning, a wordmark and an icon drawn from the range’s tilted limestone, a full apparel and ski line in multiple colourways, the product copy, and the photography. It runs as a guided tour.
— 04
Brand · Digital · Burlington, VT
Director of Marketing at GoalBound LLC. I built the brand strategy and grew the account organically, editing and posting reels that pulled in around half a million views and 1,300 followers in a month, and worked on UX and UI improvements to the company site.
— 04
Creative Writing · 2023
A ski trip reimagined as a descent into Norse mythology — the mountains, the seasons, and the wildfire smoke that keeps crowding them out, each given a face and a name. It's written in metaphor throughout, so it helps to know who's who before reading.
— 05
Research · Data · Climate
A study of glaciers and how they are changing, put together so the findings are actually readable. Most of this work lives in technical reports and figures written for people already in the field. I want to present the same information in a more digestible way, focused on showing what the changes are and what they affect, for someone trying to understand the impact rather than someone already studying it.
Piano first, then trumpet. I’ve been writing my own things since I was a kid, mostly starting from a picture in my head and working backwards to find the chords. Everything here is written and recorded on my own in Logic Pro.
Based in Calgary. I run marketing and inventory at my family’s menswear store — took on a dated digital presence and rebuilt everything: website, email program, and ad accounts. It has been in Calgary since 1968, and I’m trying to make sure it still feels current.
I went to Babson College for business. Grew up around the Rockies. Ski when I can. I also write — mostly about things I can’t stop thinking about.
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